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A new Hero Forest will take root in Kelowna’s Sunset Park in celebration of the 106th Memorial Cup presented by Kubota, acknowledging the trophy’s origins as a remembrance to fallen Canadian military personnel who dedicated their lives in service to Canada. Combining meaningful environmental action with community remembrance, the Hero Forest will serve as a living tribute to the courage, service and sacrifice of Canadian military veterans, both living and deceased. 

The Memorial Cup, the Canadian Hockey League’s championship event, brings together the champions of the Western Hockey League (WHL), Ontario Hockey League (OHL), and Quebec Maritimes Junior Hockey League (QMJHL), along with a host team, in a four-team round-robin tournament to compete for one of the most prestigious trophies in junior hockey. First awarded in 1919, the trophy was originally donated in honour of Canadian soldiers who gave their lives in the First World War and was rededicated in 2010 to commemorate all fallen members of the Canadian Armed Forces.

This urban reforestation effort is led by Canadian non-profit community tree-planting organization Trees for Life and the City of Kelowna and in collaboration with the Canadian Hockey League (CHL) and Memorial Cup Title Partner Kubota Canada. Together, they are advancing a shared commitment to restoring urban green space while honouring Canada’s veterans.